Journalists, are you ready to face your audience?

My latest post on the Guardian Careers’ blog looks at the increasing importance of customer service in a journalist’s job:

There are lessons we can learn from retailers and non-journalism brands operating online and in social media that could improve our customer relations. A lot of it’s common sense and courtesy, but it’s a different way of operating, thinking and remembering that what we do comes back to serving audiences old and new.

You can read the full post at this link…