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Journalists, are you ready to face your audience?

My latest post on the Guardian Careers’ blog looks at the increasing importance of customer service in a journalist’s job:

There are lessons we can learn from retailers and non-journalism brands operating online and in social media that could improve our customer relations. A lot of it’s common sense and courtesy, but it’s a different way of operating, thinking and remembering that what we do comes back to serving audiences old and new.

You can read the full post at this link…


One Response

  1. It’s a shame the Guardian comments piece has closed – the bewildering antics of the News Shopper’s tweeter in dealing with complaints about the paper rewarding a homophobic rant with its “star letter prize” has done it a bit of damage.


    (and that was just the start of it…)

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