Journalists, are you ready to face your audience?

My latest post on the Guardian Careers’ blog looks at the increasing importance of customer service in a journalist’s job:

There are lessons we can learn from retailers and non-journalism brands operating online and in social media that could improve our customer relations. A lot of it’s common sense and courtesy, but it’s a different way of operating, thinking and remembering that what we do comes back to serving audiences old and new.

You can read the full post at this link…

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One Response

  1. It’s a shame the Guardian comments piece has closed – the bewildering antics of the News Shopper’s tweeter in dealing with complaints about the paper rewarding a homophobic rant with its “star letter prize” has done it a bit of damage.

    http://www.onemanandhisblog.com/archives/2010/08/news_shopper_homophobia_criticism.html

    (and that was just the start of it…)

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